For those who are planning to buy website traffic through pay-per-click ads and other methods of advertising, keyword optimization must first be done in order to set the campaign on the right foot forward. Keyword optimization is not only very useful to online advertising but it is also very important in search engine optimization and in other forms of web traffic generation.
Therefore, there are many uses to keyword optimization. Consequently, every blog owner, internet marketer, and online entrepreneur should have better understanding of what keyword optimization is and how it is done the right way in order to effectively create a funnel that can catch laser targeted web visitors.
Keyword Optimization and Search Engine Optimization
Keyword optimization is an integral component of search engine optimization. It is one of the foundations of SEO. So failure in this part, could lead to failure in getting substantial amount of highly targeted web traffic. It can greatly affect the conversion rate, as well.visit the original source for more detailed information.
You may be quite successful in getting your website to the top of the search engine result pages (SERPs), but if you are targeting the wrong keywords then your click-through rate (CTR) and conversion rate will remain poor. Keep in mind that high traffic is redundant if conversion is low. All SEO and traffic generation activities must focus on getting the right prospects that convert well into sales.
Keyword Optimization Techniques
Keyword optimization involves a lot of processes. There are many different techniques to choose from. But to maximize your success, it is best to observe some or most of these effective keyword optimization techniques as listed below.
Latent Semantic Indexing (LSI)
This is a keyword variation method that catches related search terms based on the relevancy of the phrase to the search query. The LSI keywords are generated by the search engines based on the popularity of the terms, as well as based on the thematic connection of the keywords to the specific search query. This method of keyword optimization is quite effective since it gathers different search terms based on the subject matter instead of the keyword density. Keyword phrases are also captured from the organic search.
There are tools that you can use to get the latent semantic keywords for your main phrase. Some of them are free to use, so take advantage of the free LSI keyword tools to optimize your keyword research and keyword targeting.
Another effective keyword optimization technique is called the stemming method. This involves adding suffixes and prefixes to the main phrase. This also includes adding short words to the main keyword terms. If your main keyword is ‘laptop,’ for instance, then a keyword stemming technique is to also target the keyword ‘laptops.’ Other keywords you can target using this technique are best laptop, best laptops, top laptops, and cheap laptop, among others.visit http://www.bruceclay.com/seo/search-engine-optimization.htm for more updates.
Unlike the LSI keyword method, this technique can be done without using any tool but by simply researching or reflecting what other users may be using to find certain products or when searching for information. So you have to empathize with your target audience in order to better understand what terms they could possibly be using when looking for things online.
For instance, if you are targeting the keyword phrase ‘make money online’ then there are many variations to choose from. You can also target the following search terms: work from home, earning income online, online work, make money through the internet, earn money online, and so on. You will notice that all of these terms are unique but they all mean the same thing.
This is another easy method of keyword optimization. All you have to do is to find the synonyms of your main keyword phrase; just look for words with similar meanings and add them to your list. In the example above, you can also target the keyword ‘computers’ if your main target keyword is ‘laptops’.
Other examples of synonym keywords are as follows: dog – pet, canine, puppy; cat – kitten, pet, feline; money – dollars, riches, income; and website – blog, sites.
Long Tail Keywords
This is another effective technique of keyword optimization. Targeting the long tail keywords will not only make it easier for you to rank your site higher due to low competition, but this is also very effective in capturing laser targeted visitors. Many webmasters are encouraged to use long tail keywords instead of general keywords in order to improve their chances of successfully getting their sites to the front page of the search results. This can greatly improve the conversion rate as well.
Based on several studies, the longer the keyword phrase the more specific the targeting of web visitors. Although the possible traffic level is lower for long tail keywords compared to short general terms, but the visitors that you shall also get are also in quality and more precisely targeted. As a result, conversion rate will be improved and the bounce rate will be lowered.
In today’s world where major search engines like Google are stepping up their crackdown on websites involved in keyword stuffing, it is important to diversify your keyword terms by using the different keyword optimization techniques above. While you are targeting one main phrase, you are using different but related and relevant terms that can help avoid keyword stuffing and its corresponding consequences.
You don’t have to implement all the methods above. You can use one or two techniques and still achieve success in your search engine optimization. What is important is your keyword research does not only help you quickly get to the top of the SERPs but also help you capture the right audience that will improve your CTR. Similarly, it is important to carefully observe the rules of Google in order to avoid being slapped due to keyword stuffing.
Keyword optimization will serve as your cushion against keyword stuffing that could potentially get your website demoted in rank or delisted from the SERPs altogether. So take note of the above techniques, which can help you attain your SEO and online advertising success.